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Fresha or Square Appointments: marketplace reach against a free till

Fresha sells client discovery for a 20% fee. Square sells a free till with no marketplace at all. They solve different problems, so the table below is written to make that clear rather than to hide it.

5 min readUpdated 23 August 2026

Written by Youzse, so read it as one contender's view rather than a neutral one. Every figure below is read from Fresha's and Square's own UK pricing pages on the dates shown in the footnote, and where either company does not publish a number we say so rather than estimating.

Fresha vs Square Appointments vs Youzse, on published UK pricing

FreshaSquare AppointmentsYouzse
Subscription£14.95 a month Independent, or £9.95 a month per bookable team member on TeamFree for one location. £29 a month per location on Plus, £69 a month per location on PremiumFrom £19 a month, flat per business
New client commission20% one time, £4 minimum0%, there is no marketplace0%
Card in person1.19% plus 20p1.75% on Free, 1.6% on Plus and Premium2.5% plus 35p, platform fee included
Card online1.40% plus 25p1.4% plus 25p on UK cards2.5% plus 35p, platform fee included
Consumer marketplaceYes, the largest in this categoryNoneNone
Free trial7 daysNo trial, the Free plan has no time limit30 days, no card required

Fresha figures from fresha.com/pricing. Square figures read from squareup.com/gb on 7 August 2026, VAT treatment not stated on either provider's page. Youzse figures from youzse.app/pricing.

What the choice actually turns on

Fresha and Square are not fighting for the same customer. Fresha is a client discovery engine with a subscription attached, and the 20% fee is the price of that discovery. Square is a payments company that gives away a booking calendar to sell hardware and card processing, and the free plan really is free if one location and its feature list cover you.

If your problem is an empty diary, Square does nothing for you. It has no consumer marketplace, so nobody finds your salon through it who was not already looking for your name. Fresha exists specifically to solve that problem, at a cost.

If your problem is that Fresha's marketplace fee is eating a growing new client base, Square is not the fix either, because it will not replace the demand Fresha was generating. Businesses that move from Fresha to Square usually already have enough demand and are optimising for card cost and till simplicity instead.

Where Youzse fits between them

Youzse charges 0% commission on new clients like Square, but keeps quotes, invoicing, memberships, gift cards and marketing in the same subscription that Fresha bundles for its price and Square mostly does not. The card rate is higher than both, 2.5% plus 35p, because the platform fee lives inside it rather than being charged as a separate line.

The honest answer to "Fresha or Square" is neither, if what you actually want is to stop paying per new client without giving up the software depth a salon needs beyond a till. That is the gap Youzse is built to sit in.

Where Youzse costs more

Card processing. Square's rates are lower than Youzse's on every plan, and Fresha's are lower too. Youzse's 2.5% plus 35p folds the platform fee into one number on purpose, so if you take a high volume of card payments and rarely win a new client through either marketplace, a lower headline card rate will save you more than 0% commission gains you.

How we worked this out

Every figure quoted for another platform was taken from that company's own UK pricing page on the date shown at the bottom of this page. Where a platform does not publish a number, we have left it out rather than estimating it.

Watch the VAT treatment when you compare. Booksy publishes its subscription and card fees plus VAT. Fresha and Vagaro publish theirs without that note. Check what each provider will actually invoice you before you decide.

These platforms change their plans. If you spot something out of date here, tell us and we will correct it.

Third-party pricing and features on this page were last checked on 7 August 2026. Rival platforms change their plans, so check their own site before you decide.

Clear answers before you switch

The details that usually slow down a move: setup, pricing, bookings, records and how Youzse fits into your day.

It depends what you need. Fresha is built for client discovery and charges 20% for it. Square is a free till with no marketplace, so it will not bring you new clients the way Fresha can. Pick Fresha if you need demand, pick Square if you already have it and want a cheap card rate.

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