Cookie Policy

This Cookie Policy explains how the Youzse mobile application (the App), operated by Youzse Ltd, uses cookies and similar technologies.

It should be read together with our Privacy Policy. We use these technologies in line with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

Cookies are small text files stored on your device. In a mobile app we and our partners also use similar technologies, such as software development kits (SDKs), pixels, local storage and device or advertising identifiers, that work in much the same way. In this Policy we refer to all of these as cookies for simplicity.

They help the App function, remember your preferences, keep you secure and, where you allow it, help us understand usage and measure marketing. In keeping with our wider philosophy, we use them only to secure the App and to make your experience smoother, never to exploit your information.

Strictly necessary (always on). These are essential for the App to work and cannot be switched off. They do not require your consent. They include technologies that:

• keep you signed in and secure your session
• support our Cloudflare security and content delivery layer, for example to route traffic and protect against malicious activity
• remember essential settings

Analytics (consent required). These help us understand how the App is used so we can improve it. We use Google Analytics 4 (GA4), which measures how features are used, screen views and general performance. The data is aggregated and used to improve the App, not to exploit your information.

Marketing (consent required). These help us measure and improve our marketing. We use the Meta Pixel, which helps us understand the effectiveness of our advertising and measure actions taken after seeing or interacting with our adverts.

We only use analytics and marketing technologies after you give your consent.

• Strictly necessary (session, security, Cloudflare): make the App work and keep it secure. Consent needed: no.
• Analytics (Google Analytics 4): understand and improve usage. Consent needed: yes.
• Marketing (Meta Pixel): measure advertising performance. Consent needed: yes.

When you first use the App, and whenever required after that, we will ask you to choose your preferences for analytics and marketing technologies.

Strictly necessary technologies run automatically because the App cannot work without them. We will not load Google Analytics 4 or the Meta Pixel until you have given consent.

You are always in control and you can change your mind at any time.

• In the App: open Settings, then Privacy or Cookie preferences, to update your analytics and marketing choices.
• iOS: settings let you limit ad tracking and reset your advertising identifier, and the App must ask permission before tracking you across other apps and websites.
• Android: settings let you reset or delete your advertising ID and opt out of personalised adverts.
• Google Analytics: you can learn more and control Google's use of data through Google's own privacy tools.
• Meta: you can manage advert preferences within your Facebook or Instagram account settings.

Withdrawing consent will stop the relevant technologies from being used going forward. It will not affect data already collected while your consent was active.

Some cookies are set by the third parties listed above, namely Google and Meta, rather than directly by us. We do not control how those third parties use the data they collect through their own technologies. Please review their privacy and cookie policies for Google Analytics 4, the Meta Pixel and Cloudflare.

We may update this Cookie Policy from time to time. We will update the effective date and, where changes are significant, we will let you know in the App.

Questions about cookies? Contact Youzse Ltd at [email protected].