Booking software is easy to buy and painful to change, so the things that matter are rarely the things demonstrated in a sales call. Here is what to actually interrogate.
Work out the real monthly cost
Three numbers make up what you pay: the subscription, the card processing rate and whatever the platform charges when a new client books you. Comparing subscriptions alone is how salons end up surprised.
Ask specifically: does the bill change when I add a stylist? What is the fee when a new client books through your app? Is the platform fee inside the card rate or charged separately? Are these prices with or without VAT?
Then run your own numbers: your monthly card takings, your average transaction and how many new clients you expect. The platform that wins on a spreadsheet is often not the one with the lowest headline price.
Deposits and no show protection
This is the feature that pays for the software. Check that deposits are taken by card at the point of booking, that the amount can vary by service and that the deposit comes off the final bill automatically rather than needing manual reconciliation.
Also check the reminder schedule is configurable and that reminders carry a one-tap cancel or reschedule link. Making cancellation easy sounds wrong and is right: an early cancellation is a slot you can resell.
Who owns the client?
The most important question and the one least often asked. Can you export your full client list, with contact details and notes, whenever you want? If a client first found you through the platform, are they still your client?
Some platforms charge you a one-time fee for a new client and then leave the relationship with you. Others make the relationship harder to take with you. Ask directly, and ask what an export file actually contains before you commit.
UK specifics that get overlooked
Make sure the system handles UK GDPR properly: recorded marketing consent per channel, a retention policy that actually deletes old records and a way to fulfil a data access or erasure request without exporting your whole database by hand.
If you are VAT registered, check the reporting produces something your accountant can use and that deposits are recorded separately from final payments.
Check that dates, currency and phone number formats are British throughout. It sounds trivial until a reminder tells a client their appointment is on 03/08 and they read it the American way.
Ask every platform these
- What do I pay when a new client books me?
- Does my bill rise when I add a stylist?
- What is the card rate, and is the platform fee inside it?
- Are prices quoted with or without VAT?
- Can deposits vary by service, and do they auto-deduct?
- Can I export my full client list, including notes and consent?
- How are data access and erasure requests handled?
- How long is the trial, and does it need a card?
- Is there a minimum contract?
Keep reading
- Choosing software
What "no commission" actually means
Commission-free booking software is a crowded claim. What the word commission is hiding, the questions that expose it and how to compare platforms on the total you actually pay.
- Choosing software
Do you actually need booking software?
A straight answer for UK service businesses. When a paper diary is genuinely fine, the four signs you have outgrown it and how to work out whether software pays for itself.
- Choosing software
Booking software you can actually change
How far booking software should bend to your business: dashboards, menus, feature switches, branded invoices and your own wording. What to test before you commit.