Writing for people who run service businesses
Product updates, practical guides and what we are learning from salons, garages, clinics and trades across the UK.
4 articles
Do you want your garage diary to fill itself?
Every garage already knows when its customers are next due. Almost none of them act on it systematically, which is why quiet weeks happen to businesses with full books.
Garages,MOT reminders are the easiest revenue in a garage
Every car you have ever tested has a date attached to it. A garage that contacts owners before that date fills its own diary. Most garages wait for the phone to ring.
Garages,Selling additional work without wrecking trust
The public assumes garages invent work. The way to beat that assumption is not to sell harder, it is to show the customer what you are looking at.
Garages,What an hour in your workshop actually costs
Most garages set a labour rate by looking at the one down the road. Then they sell fewer hours than they think and wonder where the money went.
Garages,