Writing for people who run service businesses
Product updates, practical guides and what we are learning from salons, garages, clinics and trades across the UK.
5 articles
Getting your business quoted by AI search
People are asking assistants for a recommendation rather than scrolling ten blue links. What gets a local business named in that answer is not what got it ranked.
Marketing,Email, SMS or WhatsApp: which one gets read?
Each channel has a different cost, a different open rate and different rules. Picking one for everything is the mistake. Picking per message is the answer.
Marketing,Writing a service menu that books itself
Most online booking pages lose people at the menu. Too many options, industry names nobody recognises and no way to tell which one applies to them.
Marketing,What to post when you have no time to post
You are not going to become a content creator. You are going to take four photos a week while working and put them out with a sentence. That is enough.
Marketing,Where to put your booking link
Your booking link is your shopfront and most businesses have it in one place. Here are fourteen places it should be and the four that convert best.
Marketing,