Marketing to your customers is fine, as long as you have the right permission. UK rules treat marketing messages differently from booking messages, so it is worth understanding the line.
Booking messages are different
Confirmations, reminders and other messages about a booking the customer asked for do not need separate marketing consent. They are part of the service.
Marketing messages need a basis
To send marketing emails or texts, you generally need the customer to have agreed, or to rely on the soft opt-in. The soft opt-in only applies when you collected the details yourself while selling to that person, you are marketing your own similar services, and every message gives an easy way to opt out.
How Youzse helps
- Each customer record carries a marketing preference, and we never assume consent
- Customers can unsubscribe from any marketing message, and we suppress them automatically
- Anyone who has opted out will not receive marketing, even if they are in a list you send to
When importing
Bring the marketing preference across from your old system so the right people stay opted in and everyone else stays out. Changing platforms does not create permission you did not have.
Common questions
Is a booking enough to allow marketing?
No. Booking is a service relationship. Marketing needs consent, tracked separately.
How should I ask for consent?
As its own question, saying what you will send and how often, with an easy way out.
What happens when somebody unsubscribes?
They are suppressed immediately and stay suppressed. Reversing that is deliberate and audit-logged.