Go to Marketing, then Audiences, then Unsubscribes. Anything on this list, whether an email address or a phone number, will never receive marketing from your business.
How addresses get on it
- Somebody unsubscribes
- Somebody asks you directly to stop
- A message hard bounces, meaning the address does not exist
- You add them yourself
Why bounces matter
Repeatedly emailing addresses that do not exist damages your sending reputation, which means your real messages start landing in spam folders. Suppressing dead addresses protects delivery for everybody else.
Taking someone off the list
It is possible and it is audit-logged, with a record of who did it and when. That is deliberate. Removing a suppression means marketing somebody who previously said no, so it should leave a trail. Only do it when you have a genuine reason, such as the customer asking you to start again.
Suppression beats consent
If somebody is suppressed, a consent flag on their record makes no difference. The suppression wins, which is what makes it a reliable safety net.
Common questions
Does suppressing someone delete their record?
No. They keep their customer record, their booking history and their invoices. They just stop receiving marketing.
Can a suppressed customer still get booking confirmations?
Yes. Confirmations and reminders are service messages about work they have asked for, not marketing.
Why is removing a suppression logged?
Because it undoes somebody's stated wish. A record of who did it and when protects you as much as them.