Marketing & growth
Send campaigns, build segments, collect reviews, run a referral scheme and measure what is actually bringing work in.
13 articles
Campaigns
- Sending a marketing campaignCampaigns send email, SMS or WhatsApp to opted-in customers, with consent and suppression checks applied before anything goes out.2 min
- Building an audience segmentSegments are reusable audience filters built only from GDPR-safe fields, so sensitive data is never used to target a campaign.2 min
- Reusing marketing templatesTemplates are reusable message bodies you can edit, preview and send test emails from before using them in a campaign.2 min
- Choosing between email, SMS and WhatsAppEmail is included and suits detail, SMS costs per message and suits urgency and consent should cover the channel you use.2 min
Rules
- Who you are allowed to market toMarketing goes only to customers who have opted in and consent is tracked separately from simply holding a customer record.2 min
- The suppression listSuppressed email addresses and phone numbers never receive marketing from your business and taking one off the list is audit-logged.2 min
Reviews
Referrals
Getting found
- Getting found on GoogleFill in your public page properly, keep your address and hours identical everywhere and collect Google reviews steadily.2 min
- Filling a quiet weekBuild a segment of customers who have not been in recently, then send a time-limited offer for the specific days you need to fill.2 min
- Measuring whether your marketing workedJudge a campaign by the bookings that followed it rather than by opens and compare the same segment over time.2 min
- Hiding your business from the marketplaceCome off the Youzse marketplace while your own link, QR codes and booking buttons keep working or publish your town instead of your address.5 min
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